Golden Ticket Events
Brand Standard Guide
December 2023
Navigation Guide
Primary Logo Black and white
Use the black logo for promotional and marketing materials when black and white printing is required.
Use the white logo for promotional and marketing materials when more contrast is needed between the logo and background.
Either logo can be used for embroidery as well when one color is required.
Black Logo
White Logo
Primary Logo With Sponsor
Use this logo for all promotional and marketing materials for the specific Golden Ticket Events. Sponsors can change per event, so correct logo usage is critical.
Sponsor logo should be 80% smaller than the primary Golden Ticket logo.
“Presented by” and sponsor logo should be centered under the Golden Ticket logo. Please recenter if sponsor logo is bigger than the given placeholder space.
Color Logo + Sponsor
Primary Logo with Sponsor & Sanctioned Event
Use these logos together for all promotional and marketing materials for specific Golden Ticket Events. Sanctioned event tournament logos can change per event, so correct logo usage is critical.
The sanctioned event logo should be 20% smaller than the Golden Ticket logo. The USA Pickleball Golden Ticket logo should be the prominent logo in the lockup.
For Golden Ticket events hosted by USA Pickleball, the city and state should be Haylard Display Bold, left aligned, 21pt, City in Red, and State in Blue. “Presented by” is 10pt, left aligned, and Haylard Display Book Italic and the presenting sponsor logo is below, left aligned.
All of these elements should be vertically centered with the Golden Ticket logo.
Example Only
Example Only
Example Only
Golden Ticket Logo Working File
There are three versions in the working file, full color, black, and white. These can be used when creating your Golden Ticket sanctioned event logo.
There are also three working files for RGB, Pantone, and CMYK to be used based on final application.
Logo Safe Zone
The buffer zone is the area around the logo that should remain clear of any other elements such as type or graphics.
The minimum buffer zone is defined by the height of two center circles from the ball.
Logo Usage
Always use master logo graphics available and follow all guidelines for proper usage.
Here are some examples of logo applications that are NOT acceptable.
- Do not change the color of the logo.
- Do not stretch logo.
- Do not tilt logo.
- Do not replace typefaces.
- Do not fill in or alter ball.
- Do not add any shadows or effects.
- Do not place on patterns.
- Do not invade the clear space area.
- Do not place the logo over backgrounds
that limit legibility.
Color Palette
Colors should be chosen based on the hierarchy shown here.
Do not use a color that is not listed here. A color palette establishes consistency across the brand.
The percentages refer to the various tints of the pantone color. In most cases the pantone colors should be used at 100%, but can be used at other percentages if needed for particular designs. Colors used in the logo cannot change.
