“Pickleball Boulevard” at 2023 Biofreeze USA Pickleball National Championships to feature FAN-tastic Activations from Premier Partners

DALLAS – More than 25 partners have been tapped to activate on “Pickleball Boulevard'' at the 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour. “Pickleball Boulevard” - the entertainment hub of the sport’s largest-ever tournament - will be the center of the pickleball universe from Nov. 5-12 at Brookhaven Country Club in Farmers Branch, an inner-ring suburb of Dallas.

Across beer gardens, music venues, culinary immersions, tasting rooms, interactive games, kid-friendly activities, customizable merchandise, premium viewing platforms and more, partners at Nationals will elevate the experience to heights never before seen in pickleball.

In addition to Biofreeze signing on as the title sponsor, an unparalleled roster of partners has committed to join the pickleball community at Nationals including (in alphabetical order): Alto, Big Green Egg, Buzzballz, Carvana, Casamigos, Chase Sapphire, Choctaw Casinos & Resorts, Coca-Cola, Consumer Cellular, Deep Eddy Vodka, DINK the Drink, Fortune Tires, Franklin Sports., Free Fly Apparel, Gel Blaster, Hertz, Invited, Molson Coors, Monster Energy/Reign Storm, Nebraska Furniture Mart, Neo G, OH SNAP! Pickles, Pickleball Central, Red Clay Provisions, Skechers, Tesla, Topgolf, TravisMathew and more.

“Deep Eddy is thrilled to partner with the upcoming USA Pickleball National Championships” said Hannah Venhoff, Vice President of Deep Eddy Vodka. “This event is the culmination of what has been an incredibly exciting year for the sport of pickleball and we’re happy to be a part of the journey. Nationals are sure to bring fans, amateur players and professionals together for a dynamic, engaging and fun event both on the courts and along Pickleball Boulevard - this is truly what Deep Eddy Vodka is all about.” 

A record-setting 4,000-plus amateur and professional players will compete on 65-plus courts for the biggest prize purse in event history, and more than 20,000 attendees are expected to take in the pickleball action and enjoy the festivities at Brookhaven, which is currently undergoing $5.3 million in transformative renovations and upgrades. Pickleball Boulevard will feature nightly musical performances and family-friendly activities with local partners alongside the brand activations.

"As we gear up to welcome our community back to the premier event in pickleball, I am also delighted to welcome so many phenomenal brands that will be partnering with us to create the best possible attendee experience to the 2023 Biofreeze USA Pickleball National Championships," said Mike Nealy, CEO of USA Pickleball. "This roster and caliber of partners are truly unprecedented for any pickleball tournament thus far and demonstrates the new heights to which the sport is now reaching. We look forward to setting a new standard within our sport through the entertainment hub that is Pickleball Boulevard." 

“We’re proud to welcome so many incredible partners to the Biofreeze USA Pickleball National Championships and Pickleball Boulevard to participate in a unique celebration of the remarkable growth and popularity of the sport we all love. Their presence will play an integral part in making the fan experience at Nationals truly memorable,” said Connor Pardoe, CEO of the PPA Tour. “Seeing all these outstanding partners come together alongside USA Pickleball, the PPA Tour and Invited to create a welcoming atmosphere in North Texas will continue to inspire new players and expand pickleball both globally and within the sports sponsorship world.”

Individual tickets for Nationals, along with week-long passes, and tickets for pickleball clinics and select events on-site at Brookhaven are available now. Click here for purchase information. The event starts on Nov. 5 with clinics and other activities, while tournament competition will officially begin on Nov. 6.

About USA Pickleball

USA Pickleball is the National Governing Body (NGB) for the sport of pickleball in the United States. Its mission is to promote the development and growth of the sport while sanctioning events and providing annual members with premier tournaments, educational opportunities, player rankings, official rules and other exclusive benefits. USA Pickleball is a nonprofit 501(c)(3) corporation that is governed and operated by a Board of Directors and a national office staff, who provide the guidance and infrastructure for the continued expansion of the sport.

About Carvana PPA Tour

The Carvana PPA Tour is the professional tour of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding more than $5.5 million in annual prize money with equal play and pay. The Carvana PPA Tour is set to host 25 events in 2023 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Mission Hills Country Club in California, and the Darling Tennis Center and Mandalay Bay in Las Vegas. Inviting all to compete and “play where the pros play,” the Carvana PPA Tour offers amateur divisions of play for every level, unparalleled experiences for fans and spectators, gorgeous venues, pro player meet-and-greets, food/beverages, live entertainment, VIP upgrades, giveaways and games, shopping, vendors, and more. Founded in 2018, the Carvana PPA Tour is owned and operated by parent corporation, Pickleball.com. For more information, go to www.ppatour.com and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.

About Invited

Since its founding in 1957, Dallas-based Invited has operated with the central purpose of Building Relationships and Enriching Lives®. The leading owner-operator of private golf and country clubs, city and stadium clubs in North America, Invited is relentless in its pursuit of providing extraordinary experiences, meaningful connections, shared passions, and memorable moments for its more than 414,000 members. With approximately 17,000 peak-season employees and a portfolio of over 200 owned or operated golf and country clubs, city clubs, sports clubs, and stadium clubs in 27 states, the District of Columbia, and two foreign countries, Invited creates communities and a lifestyle through its championship golf courses, workspaces, handcrafted cuisine, resort-style pools, tennis facilities, golf lounges, fitness centers, and robust programming.