PHOENIX – USA Pickleball, the National Governing Body for the sport of pickleball, today announced its partnership with premium tire brand Fortune Tires, which provides consumer and commercial tires in North America.
This multi-year partnership aligns with Fortune Tires' goal of promoting brand recognition and supporting the growth of pickleball at the grassroots level. In 2023, Fortune Tires will become title sponsor for a USA Pickleball Diamond Regional tournament, as well as the presenting sponsor at the USA Pickleball Diamond Amateur Championship to be held Dec. 3-10 in Daytona Beach, Florida.
"We're excited to welcome Fortune Tires as the first-ever exclusive tire of USA Pickleball," said Chuck Menke, USA Pickleball Chief Marketing Officer. "Their commitment to quality and support aligns with our mission to promote and grow the sport of pickleball, and we look forward to working together to introduce pickleball to new audiences."
"As an emerging brand in the U.S., we're proud to be a part of the pickleball community and show our support for this widely popular and emerging sport," said Ken Coltrane, Vice President of Product Development & Marketing at Fortune Tires. "Our tires are designed with the customer in mind, offering a combination of quality, reliability, and affordability that makes them the perfect choice for pickleball enthusiasts and drivers everywhere."
As the Exclusive Tire Partner of USA Pickleball, Fortune Tires will provide opportunities throughout the year for pickleball fans to win prizes by engaging with Fortune Tires through social and digital channels, and by visiting participating retail locations. With pickleball players and families traveling far distances to tournaments, Fortune Tires has a high-quality product at an affordable price point for every vehicle to get them to their destination safely.
"At Fortune Tires, we're committed to helping our customers drive with confidence, no matter where the road takes them," added Samuel Felberbaum, President of Fortune Tires. “We’re proud to help support the expanding pickleball community across the country for years to come and excited for them to join our family of Fortune Tire consumers.”