Player recognition program highlights women’s achievement in the sport
SURPRISE, Ariz. – June 28, 2022 — USA Pickleball and SHEFIT announced today a multi-year agreement making SHEFIT the Official Sports Bra Partner of USA Pickleball. The partnership will include event activations and the establishment of the SHEFIT Rising Star Award, which will be awarded to standout female athletes at select USA Pickleball tournaments.
“We are excited to have SHEFIT join USA Pickleball in promoting the sport and pickleball athletes across the country,” said John Greene, Managing Director of Partnerships for USA Pickleball. “We look forward to working together with a brand whose mission encourages that ‘every woman can be an athlete,’ as pickleball is a fun, social and inclusive sport that welcomes everyone to enjoy the healthy benefits of playing the game.”
SHEFIT is an innovative performance apparel brand delivering the highest level of comfort, support and style for active women. The Patented Zip. Cinch. Lift.® adjustability in SHEFIT’s signature sports bras are specifically designed to enhance performance for athletes of any level.
“The growth that pickleball is experiencing has been nothing short of phenomenal,” SHEFIT Chief Marketing Officer Michelle Zeller said. “SHEFIT is committed to supporting women, so they feel confident in every aspect of their active lives. Pickleball truly is a sport for all age groups and skill levels, and partnering with USA Pickleball, the National Governing Body of pickleball, gives us a terrific platform to reach millions of women who enjoy the sport.”
A signature component of the partnership will be the SHEFIT Rising Star Award which will be awarded upon completion of play at select marquee events each year. The award will focus on players who are emerging in the sport and displaying a high level of commitment, perseverance, and excellence on and off the court.
“Recognizing grit, effort and accomplishment has been part of SHEFIT’s fabric since the beginning,” Zeller said. “With the sport growing so quickly, we see a great opportunity to support the stars of tomorrow.”
SHEFIT is an athletic apparel company based in Grand Rapids, Mich., that creates performance gear and sports bras to deliver total control and confidence with their patented Zip. Cinch. Lift.® technology. SHEFIT was born from founder Sara Moylan’s personal need and determination to disrupt a 40-year-old industry. That effort led to the development of SHEFIT’s Ultimate Sports Bra® in 2009. To date, SHEFIT has expanded to include a variety of sports bras, leggings, athletic shorts, tops and skirts. SHEFIT’s mission is to design breakthrough gear that empowers women of all shapes, sizes, and athletic abilities to feel their best so they can be their best. For more information on SHEFIT visit our website at www.shefit.com.
About USA Pickleball
USA Pickleball is a non-profit organization established in 2005 to further the sport’s advancement in critical areas. As the National Governing Body, USA Pickleball promotes the growth of pickleball by maintaining playing rules, sanctioning tournaments, setting player ratings and providing grassroots support through a network of 1,800 ambassadors. Since 2013, USA Pickleball membership has grown to more than 60,000. For more information, visit usapickleball.org.
Laura Gainor – (704) 941-4191
USA Pickleball Media Relations