The worlds of NASCAR and pickleball collided in full force last month!
USA Pickleball had the exciting opportunity to see Ryan Truex, driver of the #18 ShopUSAPickleball.com Toyota, owned by Joe Gibbs Racing, pilot the first ever pickleball-wrapped Toyota at the NASCAR Xfinity Series race, ‘Call 811 Before You Dig 250 powered by Call 811’ held at the Martinsville Speedway, April 8, 2022.
USA Pickleball is thrilled to have partnered with MTJ Merchandising to sponsor the#18 ShopUSAPickleball.com Toyota Supra with Ryan Truex as driver. The opportunity to showcase ShopUSAPicklenall.com at a premiere NASCAR event provided great exposure for both the ever-growing sport of pickleball as well as USA Pickleball, the national governing body of the sport of pickleball. As part of MTJ’s involvement with NASCAR, this marketing opportunity was done at no cost to USA Pickleball
“We were excited to put ShopUSAPickleball.com as the primary sponsor on the #18 Joe Gibbs Racing Toyota Supra for the Martinsville Xfinity Series race” said MTJ Group of Companies President, Todd Moore. “As USA Pickleball’s merchandising partner, our goal is to build awareness of pickleball; provide all pickleball officials and fans with a great selection of products and contribute to the growth of the incredible sport of Pickleball.”. Thanks to our partner, fans of Ryan Truex were able to visit ShopUSAPickleball.comand cheer Truex on by purchasing a “Loud and Proud” Limited Edition Tee that features the USA Pickleball car and Truex’s name. These shirts will remain available in the store through May.
To view race highlights, follow @USAPickleball on all social media channels.