USA Pickleball
Brand Standard Guide
Our brand is the cornerstone of all communication transactions that take place between USA Pickleball and its audience.
Navigation Guide
Primary Logo
Use this logo for all promotional and marketing materials.
Website Lockup
Use this logo for all promotional and marketing materials when the website needs to be listed.
One Color Logos
Always use the primary logos when possible. If a one color black or reversed logo is required, use these versions of the logo.
Logo Buffer
The buffer zone is the area around the logo that should remain clear of any other elements such as type or graphics. The minimum buffer zone is defined by the height of the center circle from the ball.
Logo Usage
Do not stretch logo.
Use only approved colors.
Do not place on patterns.
Do not replace typefaces.
Do not tilt logo.
Do not fill in or alter ball.
Only use the appropriate logo file as-is.
Color Palette
Colors should be chosen based on the hierarchy shown here.
Do not use a color that is not listed here. A color palette establishes consistency across the brand.
The percentages refer to the various tints of the pantone color. In most cases the pantone colors should be used at 100%, but can be used at other percentages if needed for particular designs.
Primary Fonts
The following typefaces are to be used on all materials. Using different fonts will sacrifice brand equity.
For consistency, use these typefaces for ads, business cards, and anything done for the brand.
Halyard Display is a font from Darden Studio and can be found on fonts.adobe.com.
Roboto Slab Black is a font created by Christian Robertson and can be found on fonts.google.com.
Website Fonts
The following typefaces are to be used on the USA Pickleball website. Using different fonts will sacrifice brand equity.
Public Sans can be found on fonts.google.com.
Roboto Slab Black is a font created by Christian Robertson and can be found on fonts.google.com.
Photograph Style
Images promoting USA Pickleball should highlight both the competitive and fun, light-hearted nature of the sport. While the content should be varied (show various ages and locations) the style should remain consistent.
Imagery should feel bright and fun with use of strong contrast in lighting and highly saturated coloring. Compositionally, include close-up shots of the equipment, players smiling, team building, as well as, fast paced action shots.
Sample Execution
The following are examples to illustrate how the brand could be incorporated in merchandise and apparel.
