USAPA Announces New Partnership with Zelus Insoles

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Laura Gainor – (704) 941-4191
USAPA Media Relations
George Bauernfeind – (630) 649-8817
USAPA Managing Director, Marketing & Communications


USAPA Announces New Partnership with Zelus Insoles

Leading Insoles Brand in North America is Great Fit with the Sport of Pickleball

PHOENIX, AZ. (April 21, 2020) – The United States Pickleball Association (USAPA) is proud to announce a partnership with Zelus Insoles, a leading manufacturer of insoles that supports an active lifestyle. Zelus Insoles will now be the Official Insoles Partner of USA Pickleball.

Headquartered in Washington state, the mission of Zelus Insoles is to improve lives, prevent injuries, and keep people healthy so that they can continue to do what they love. These insoles combine 30 years of custom orthotic expertise and orthotic grade elements with SmartCells, a patented and advanced cushioning material that has the unique ability to absorb impact forces and return energy as you move. The result, a Premium Insole available over-the-counter at an affordable price. Zelus Insoles provide a simple solution to keep any level of athlete feeling good while on their feet.

“We are excited to partner with an outstanding company like Zelus Insoles, as their products and mission to improve lives and keep people healthy is a great fit with the sport of pickleball and USA Pickleball,” said George Bauernfeind, Managing Director of Marketing and Communications for USA Pickleball. “We look forward to partnering with Zelus Insoles and the pickleball community to support an active, heathly lifestyle.”

Zelus Insoles and USAPA will be working together to bring their insoles product line to members, ambassadors and pickleball participants in communities and online all across the U.S. Additional programs include growing fans and followers, activating and experiential at key events including the 2021 USA Pickleball National Indoor Championships and sharing incredible stories of healthy, active lifestyle and staying on the court.

“Zelus Insoles is thrilled to be partnering with the USA Pickleball Association, who is just as passionate about helping people do what they love as we are,” said Chad Lindstrom, VP of Marketing. “We have spent years perfecting our insole lineup so that we can offer our one-of-a-kind SmartCells cushioning to everyone, to help them continue to go, even as their body starts to say ‘NO’. Plus, the high impact nature of this amazing sport is exactly the type of environment we’ve engineered Zelus for — and it feels amazing to be the official insole of a sport that originated right in our own backyard.”

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About Zelus Insoles

After years of development and testing, Zelus Insoles officially launched in 2017 as a line of performance insoles engineered to help prevent injuries, improve performance, and reduce pain. Zelus was developed by SATECH, Inc, who invented and patented SmartCells® Cushioning Technology to help ensure safer work and play surfaces. After more than 25 years of success with mats and flooring, the 1″ SmartCells were re-engineered to allow the legendary cushioning to fit in your shoe. The acquisition of Fastech Labs, who has over 30 years of experience creating custom orthotics for athletes, then paved the way for the development of a premium over-the-counter insole solution unlike anything on the market. This powerful combination of SmartCells cushioning fused with custom orthotic components gives you Zelus; The insole to end all insoles. The Zelus mission is to improve lives, prevent injuries, and keep people healthy so that they can continue to do what they love. It’s time for everyone to #FEELTHEZEAL.



The United States Pickleball Association, a non-profit 501(c)(3) was established in 2005 to further the advancement of the sport on a national level. As the official governing body of pickleball in the United States, the USAPA promotes the growth of pickleball by maintaining the rules, setting player ratings, advancing the sport through its national network of @1,900 ambassadors, and sanctioning tournaments. Since 2013, the USAPA has grown 1,000% in its membership which now exceeds @40,000. The USAPA is divided into 11 regions across the country with all 50 states being represented. The extensive group of volunteer ambassadors oversees the sport in their respective states. For more information, visit


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